Amul Doodh Peeta Hai India (Jingle review)

It always gives any writer immense pleasure when he/she gets material to review which seems right from the outset has only word spelt all over it - absolute WINNER!

My posting today - Amul Milk - Aage Badta Hai India (TVC) has been doing the rounds of the airwaves for quite sometime now. And its hard to give this one a miss.

Amul  has an incredible tradition and legacy of advertising in India. Who could ever forget Kunal Ganjawal / Ranjit Barot's iconic Doodh Doodh Doodh Doodh Wonderful Doodh jingle back in the 90's.

Amul Milk - Aage Badta Hai has India's incredible but unassuming songstress / diva combine literally crooning away to glory in this instantly catchy and zippy presentation.

With an active uptempo vibe along with a snappy beat -  the music production / arrangement has a simplistic and youthful appeal.

Apologies to repeat but Usha Uthup is in fine form on this one and can be seen (or rather heard) hitting all the notes with ease.

Lyrics bring home the message of eating healthy, having an active lifestyle and not forgetting the clarion call of  "Aaage Aage Badhta Hai India,  Amul Doodh Peeta Hai India" (India is making rapid strides and progress as India drinks Amul)

Thus ones sure to add some spunk in your life. Do give it a listen or two. As objective as I can be, -  the composer/ music producer in me cant really find any fault with this one. Highly Recommended!!